António Duarte Mata

Advertising is extremely important nowadays, both in the field of economic activity, where it is labeled as a major market driver, and as a privileged tool for promoting competition, which is always beneficial for companies and their clients, and its main role is to establish a link between consumers and the products or services whose purchase the advertisement promotes.

Each regulated profession has its own legal framework for publicizing its professional activity, depending on the type of services provided and their respective recipients.

In dentistry, all advertising must be based primarily on reputation, competence, integrity and professional dignity. It is the responsibility of the Council of Ethics and Discipline of the Portuguese Dental Association to define these rules on the professional advertising of dentists, to interpret them and to ensure that they are applied.