José Frias Bulhosa
Where information ends and publicity begins
- Dentist
- Member of the OMD’s Deontology and Discipline Council
- Professor of Ethics and Deontology FCS- UFP
Nationality: Portugal
19 of november, from 14h30 until 16h00
Room 2
Conference summary
Health advertising has evolved over time to the same extent as societies have integrated the advertising phenomenon as a natural process of social development.
The ethical and deontological anchoring of the participation of the dentist should always bear in mind that, if on the one hand there is every interest in using the power of the media, as it allows very effective channels for transmitting information to the population, on the other hand, the dentist should, prior to his participation, ensure that his intervention will never cease to be as such and therefore safeguard the media exposure of the patient without any benefit for himself in his therapeutic process.
Lecturer of the session “On Our Agenda” with the title “Quo vadis, publicity?”.